Data visualisation is all the rage. Some day in the near future, we will be done with spending endless amounts of time producing static reports in Excel, PowerPoint, and Word, instead working with eye-candy dynamic reports such as those provided by Google Data Studio, Microsoft Power BI, Tableau, and many others. These platforms allow diverse data sources to be linked in near real-time to a single report or dashboard, from where users can interact with the data.Continue reading “Data visualisation with Google Data Studio”
Demand for ecommerce reports in Google Analytics seems to be on the rise. Having recently consulted on a full Google Analytics Enhanced Ecommerce implementation, I thought I would share some straightforward, limited-jargon insights into how to best set up Google Analytics ecommerce tracking.Continue reading “A simple guide to ecommerce tracking in Google Analytics”
“It lives, Igor!” Or so I wanted to shout out across the cafe as I was sitting working on my laptop. Probably best that I didn’t.
After months of architecture documents and repeating the phrase “from an analytics point of view…” as part of a website rebuild, it was time to put my process to the test. Continue reading “Analytics rollout across multiple websites? Don’t cry, Google Tag Manager is here!”
Rome wasn’t built in a day. That’s as true if you are talking about an historic city, a megalithic software project, or a web analytics implementation.
Welcome back to the Survival Spanish series! Having recently passed the one year mark learning the Spanish language, I’m going to mix up the format a little and offer some practical advice for learning. These nuggets of advice apply to my own experience with Spanish, however I hope (and expect, to some extent) that they will help in any language-learning escapades.