Analytics rollout across multiple websites? Don’t cry, Google Tag Manager is here!

“It lives, Igor!” Or so I wanted to shout out across the cafe as I was sitting working on my laptop. Probably best that I didn’t.

After months of architecture documents and repeating the phrase “from an analytics point of view…” as part of a website rebuild, it was time to put my process to the test. Continue reading “Analytics rollout across multiple websites? Don’t cry, Google Tag Manager is here!”

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Survival Spanish: Five quick tips for rapid language learning

Welcome back to the Survival Spanish series! Having recently passed the one year mark learning the Spanish language, I’m going to mix up the format a little and offer some practical advice for learning. These nuggets of advice apply to my own experience with Spanish, however I hope (and expect, to some extent) that they will help in any language-learning escapades.

Continue reading “Survival Spanish: Five quick tips for rapid language learning”

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Basking in brand

Brand. The word oddly conjures up a cold feeling; sending shivers down the spines of communications professionals in many organisations. That is, if it doesn’t remind you of a mediocre comedian-cum-revolutionary.

“Brand police”. Being “on brand”. These phrases that we all use stifle creativity and remove freedom, sucking the life out of something which should be vibrant, exhilirating, or even comforting. Continue reading “Basking in brand”

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10 things I learned in my first month abroad

Well I finally did it. I left my office job, handed in the notice for my flat, and went off travelling in Spain. This trip is a lot of things, ambition and folly in equal measure. Certainly not a drastic undertaking on a global scale, but a scary enough proposition for many in the privileged “West”: having to deal with a non-Anglophone society and being removed from our carefully-curated circles of allies. Here are some observations from Month One: Continue reading “10 things I learned in my first month abroad”

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