Daniel Robertson: Data analytics for social impact
With much fanfare, Google have launched Google Analytics 4 (GA4) and rebranded Looker Studio. They’ve also seen fit to destroy the most simple, established way to create custom reporting dashboards with these tools.
Cue facepalms for analysts and marketers alike. Let’s try to get our data working positively again.
In October 2020, Google started to roll out Google Analytics 4 (GA4), billed as “the future of analytics”. Here, we outline in basic terms some of the differences from Universal Analytics (UA) and next steps you should take to maintian the integrity of your insight.