In October 2020, Google started to roll out Google Analytics 4 (GA4), billed as “the future of analytics”. Here, we outline in basic terms some of the differences from Universal Analytics (UA) and next steps you should take to maintian the integrity of your insight.
Google Analytics 4: What’s new?
- Post author By Daniel Robertson
- Post date November 6, 2020
- No Comments on Google Analytics 4: What’s new?
- Tags comms, data analysis, ecommerce, ga, ga4, google analytics, google analytics 4, marketing, web, web analytics