Higher education case study: Vepple

New case study on a comprehensive, long-term analytics project with Vepple – a rich content platform for higher education student recruitment.

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International development case study: Plan International

I’ve been rather busy working away on many projects over the last 18 months. Here’s one of them: a global website relaunch with the development organisation Plan International.

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Google Analytics 4: What’s new?

In October 2020, Google started to roll out Google Analytics 4 (GA4), billed as “the future of analytics”. Here, we outline in basic terms some of the differences from Universal Analytics (UA) and next steps you should take to maintian the integrity of your insight.

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Data visualisation with Google Data Studio

Data visualisation is all the rage. Some day in the near future, we will be done with spending endless amounts of time producing static reports in Excel, PowerPoint, and Word, instead working with eye-candy dynamic reports such as those provided by Google Data Studio, Microsoft Power BI, Tableau, and many others. These platforms allow diverse data sources to be linked in near real-time to a single report or dashboard, from where users can interact with the data.

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A simple guide to ecommerce tracking in Google Analytics

Demand for ecommerce reports in Google Analytics seems to be on the rise. Having recently consulted on a full Google Analytics Enhanced Ecommerce implementation, I thought I would share some straightforward, limited-jargon insights into how to best set up Google Analytics ecommerce tracking.

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