Expert data analytics
for non-profits

I’m Daniel Robertson, a freelance data analytics specialist.

I offer highly professional, flexible consultancy to charities, non-profits, NGOs, education, social impact, and sustainability organisations.

With 10+ years of experience in data and digital across a range of high-profile organisations and many different sectors, I can quickly and efficiently bring serious value to your team.

Daniel Robertson profile photo

Some of my freelance clients

What I bring to the table

I provide a wide range of data analysis and insight services, including expert support with Google Analytics, Google Data Studio, Google Optimize, and many more platforms. I can also work with your own bespoke platforms or data sets.

My aim is to help you reach useful insight and tangible actions from your data.

As a multidisciplinary expert, I offer rare breadth and depth of experience, having successfully worked with many diverse clients, projects, and sectors over the years. I’ve been employed in high-profile lead roles at Oxfam, WaterAid, and HP. I’m extremely thorough and straightforward, always striving to do a good job and get things right.

I have a particularly deep appreciation of charity websites and ecommerce, from the small – but important – details right up to the strategic approach and organisational direction.

I offer all types of data analysis and reporting through Google Analytics and other tools, helping you and your organisation on a freelance basis with:

Insight and analysis
Reporting and dashboards
Conversion rate or user experience optimisation
Research and strategy
Training and consultancy on data analytics

(To help me focus on delivering high quality insight, I’m afraid I no longer offer analytics tagging & setup services.)

Although focused on Google Analytics and related analytics products, as a data analytics freelancer I can provide expert services using a broad range of tools and platforms such as Google Data Studio, Microsoft Power BI, Tableau, Adobe Analytics, Optimizely, Visual Website Optimizer, SQL, R, Microsoft Excel, and more.

I also have expertise in qualitative research and the social sciences, and relish the opportunity to use data, research, and tech effectively to enhance all types of research and insight projects.

I’d love to work on any non-profit projects aiming to have a positive impact on our world and society.


At Tommy’s, we’ve seen true optimisation through test and learn. Opt-in rates have increased, more donation journeys have been started, with improvements to conversion rates and average gift value.

Daniel is a thoroughly reliable, conscientious and nice person to work with, who helps deliver great results.

Matt Jerwood

My approach as a data analytics expert

I believe in an iterative and collaborative approach to data analysis. This allows analytics work to be closely aligned to organisational needs, while enabling us to start quickly and refine project briefs based on insight for maximum organisational value.

I'm not a believer in excess bureaucracy or inefficient use of time. I like to keep focused on the tasks and aims at hand, while always thinking ahead into the future and seeing the bigger picture for your organisation. I love being thorough and one of my mantras is "do it once, do it right". Of course, data analytics and optimisation is a continuous process, but the less time we spend on setup, data cleansing, and basic reporting, the more time we have for true insight and transformational impact from data. 

No contracts or retainers - I work on a flexible basis around your analytics needs. I appreciate that demand for analytics can rise and fall: my expert, freelance data analytics services are ideally set up to work in this landscape. I offer support on projects large and small, as well as ad-hoc analytics support, training, and consultancy. My pricing is fair, consistent, and fully transparent. You'll also find me highly responsive and professional.  

Get in touch today to discuss your analytics projects!

I'd love to hear from charities, NGOs, non-profits, or any organisations with positive social impact. 

You can also contact me by email or through LinkedIn

Daniel has been a massive asset for Newcastle University, he has helped the paid media team streamline reporting and analyse data for future growth. Daniel’s in-depth knowledge of data and analysis has been fundamental in interpreting our data and making further investments within our digital channels.

Daniel is honest, hardworking and is a great person to work with and learn from. We look forward to continue to use Daniel for support at Newcastle University.

Nadyah Alansi

Analytics blog posts

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