Daniel Robertson

I’m a freelance data analytics specialist offering highly professional, best-in-class, flexible data consulting services to charities, non-profits, the third sector, and beyond.

With 9 years of experience in data and digital across a huge range of high-profile organisations and sectors, I can quickly and efficiently help to bring serious value to your team.

I provide a full range of data analysis services, including complete support with Google Analytics, Google Tag Manager, Google Data Studio, Google Optimize, Google Search Console, and many more platforms. I can also support you with your own bespoke platforms or data sets.

I offer all types of data analysis through Google Analytics and other tools, helping you and your organisation on a freelance or project basis with:

• • Analytics implementation and setup
  • Reporting, data analysis, and insights
  • Consulting and training on digital and data strategy

Although focused on Google Analytics and related analytics products, I can provide expert web analytics services on a broad range of tools and platforms such as Adobe Analytics, Optimizely, Visual Website Optimizer, SQL, R, and more.

I also have expertise in qualitative research and the social sciences, and enjoy the opportunity to use quantitative data and technology effectively to enhance and supplement diverse research and insight projects.

Daniel has been a massive asset for Newcastle University, he has helped the paid media team streamline reporting and analyse data for future growth. Daniel’s in-depth knowledge of data and analysis has been fundamental in interpreting our data and making further investments within our digital channels.

Daniel is honest, hardworking and is a great person to work and learn from. We look forward to continue to use Daniel for support at Newcastle University.

Nadyah Alansi

Digital Marketing Manager, Newcastle University

I believe in an iterative and collaborative approach to data analysis. This allows analytics work to be closely aligned to business needs, while enabling us to start quickly and refine project briefs based on insight for maximum organisational value.

No contracts or retainers - I work on a flexible basis around your analytics needs. I appreciate that demand for data analytics can rise and fall and my services are ideally set up to work in this landscape. I offer support on projects large and small, as well as ad-hoc analytics support, training, and consultancy.

Get in touch today to discuss your analytics projects!

I am particularly keen to hear from charities, NGOs, non-profits, or any organisations with positive social impact. Discounted rates are available for these types of organisation.

You can also contact me by email or through LinkedIn

Our project at Stroke Association involved a detailed web analytics audit, producing highly useful insights and recommendations on how to improve our setup and use of Google Analytics. As a trusted expert in digital analytics, Daniel was able to get up to speed with Stroke Association’s needs, deliver an audit, and walk through his findings with the team, all within a short timeframe.

This has given us a strong platform to improve our insight from Google Analytics and I would highly recommend Daniel’s specialist data analytics services to other charities and large organisations.

Kate Harvey

Head of Digital Marketing, Stroke Association

Recent blog posts:

Data visualisation with Google Data Studio

Daniel Robertson   May 8, 2019

Data visualisation is all the rage. Some day in the near future, we will be done with spending endless amounts of time producing static reports in Excel, PowerPoint, and Word, instead working with eye-candy dynamic reports such as those provided by Google Data Studio, Microsoft Power BI, Tableau, and many…
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A simple guide to ecommerce tracking in Google Analytics

Daniel Robertson   April 28, 2019

Demand for ecommerce reports in Google Analytics seems to be on the rise. Having recently consulted on a full Google Analytics Enhanced Ecommerce implementation, I thought I would share some straightforward, limited-jargon insights into how to best set up Google Analytics ecommerce tracking. (more…)
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Analytics rollout across multiple websites? Don’t cry, Google Tag Manager is here!

Daniel Robertson   October 15, 2017

"It lives, Igor!" Or so I wanted to shout out across the cafe as I was sitting working on my laptop. Probably best that I didn't. After months of architecture documents and repeating the phrase "from an analytics point of view..." as part of a website rebuild, it was time…
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New website, new insight: analytics for a website relaunch

Daniel Robertson   August 25, 2017

Rome wasn't built in a day. That's as true if you are talking about an historic city, a megalithic software project, or a web analytics implementation. (more…)
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