Expert data analytics
for non-profits

I’m Daniel Robertson, a freelance data analytics specialist offering highly professional, flexible consultancy to charities, non-profits, NGOs, education, social impact, or sustainability-related organisations.

With 10+ years of experience in data and digital across a huge range of high-profile organisations and sectors, I can quickly and efficiently help to bring serious value to your team.

Some clients I’ve worked with

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Stroke Association
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What I bring to the table

I provide a full range of data analysis services, including complete expert support with Google Analytics, Google Tag Manager, Google Data Studio, Google Optimize, Google Search Console, and many more platforms. I can also support you with your own bespoke platforms or data sets.

As a multidiscplinary expert, I offer rare breadth and depth of experience, having successfully worked with many diverse clients, projects, and sectors over the years. I’ve been employed in high-profile lead roles by Oxfam, WaterAid, and HP. I’m extremely thorough and straightforward, always striving to do a good job and get things right. I have a particularly deep appreciation of charity websites and ecommerce, from the small – but important – technical details right up to the strategic approach.

See some recent client feedback here

I offer all types of data analysis through Google Analytics and other tools, helping you and your organisation on a freelance or project basis with:

☑ Analytics tagging and setup

☑ Reporting, data analysis, and data visualisation

☑ Conversion rate and user experience optimisation

☑ Consultancy and training on analytics platforms and data strategy

Although focused on Google Analytics and related analytics products, as a data analytics freelancer I can provide expert web analytics services on a broad range of tools and platforms such as Adobe Analytics, Optimizely, Visual Website Optimizer, SQL, R, Microsoft Excel, and more.

I also have expertise in qualitative research and the social sciences, and enjoy the opportunity to use quantitative data and technology effectively to enhance and supplement diverse research and insight projects.

I’d love to work on any non-profit projects aiming to have a positive impact on our world and society.


Daniel has been a massive asset for Newcastle University, he has helped the paid media team streamline reporting and analyse data for future growth. Daniel’s in-depth knowledge of data and analysis has been fundamental in interpreting our data and making further investments within our digital channels.

Daniel is honest, hardworking and is a great person to work with and learn from. We look forward to continue to use Daniel for support at Newcastle University.

Nadyah Alansi
Digital Marketing Manager, Newcastle University

My approach as a data analytics expert

I believe in an iterative and collaborative approach to data analysis. This allows analytics work to be closely aligned to business needs, while enabling us to start quickly and refine project briefs based on insight for maximum organisational value.

I'm not a believer in excess bureaucracy or inefficient use of time, whether it be yours or mine. I like to keep focused on the tasks and aims at hand, while always thinking ahead into the future and seeing the bigger picture for your organisation. I love being thorough and one of my mantras is "do it once, do it right". Of course, data analytics and optimisation is a continuous process, but the less time we spend on setup, data cleansing, and basic reporting, the more time we have for true insight and transformational impact from data. 

No contracts or retainers - I work on a flexible basis around your analytics needs. I appreciate that demand for analytics can rise and fall: my expert, freelance data analytics services are ideally set up to work in this landscape. I offer support on projects large and small, as well as ad-hoc analytics support, training, and consultancy. My pricing is fair, consistent, and fully transparent. You'll also find me highly responsive and professional.  

Get in touch today to discuss your analytics projects!

I'd love to hear from charities, NGOs, non-profits, or any organisations with positive social impact. 

You can also contact me by email or through LinkedIn

Our project at Stroke Association involved a detailed web analytics audit, producing highly useful insights and recommendations on how to improve our setup and use of Google Analytics. As a trusted expert in digital analytics, Daniel was able to get up to speed with Stroke Association’s needs, deliver an audit, and walk through his findings with the team, all within a short timeframe.

This has given us a strong platform to improve our insight from Google Analytics and I would highly recommend Daniel’s specialist data analytics services to other charities and large organisations.

Kate Harvey
Head of Digital Marketing, Stroke Association

Recent analytics blog posts

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