Check out my new analytics case study, with highlights from almost three years working with the charity Tommy’s.
New charity case study: Tommy’s
- Post author By Daniel Robertson
- Post date April 13, 2023
- No Comments on New charity case study: Tommy’s

Check out my new analytics case study, with highlights from almost three years working with the charity Tommy’s.
I’m please to announce that, in partnership with my client Blue17, we’ve put together a new case study on web analytics and conversion rate optimisation.
Blue17 provide quality upcycled vintage fashion. Our work together encapsulates many aspects of digital analytics for ecommerce, including tagging, conversion analysis, CRO, and website development.
I’ve been working on a few analytics tool comparison projects lately, utilising my experience across web analytics, CRO (conversion rate optimisation), and data visualisation/BI.
I thought I’d kick off a series of posts with one of the most direct and action-oriented uses of analytics: CRO.