Data analytics services

In today’s fast-paced, technological world, using your data to its full potential and improving your data strategy is essential to derive the insight that will improve your organisation’s work.

I provide a wide range of expert data analysis services to charity, education, and non-profit clients in the UK and internationally. My work is focused on digital and web analytics, but I can also provide reporting and insight from other data sets. As well as data analysis work, I can also help you to improve your website conversion rates and user experience. I also offer qualitative research and report writing expertise.

My services are available on a fully-remote and flexible basis. Site visits, meetings, and consultations can also be arranged for your data analysis projects where necessary.

Find out more about key areas of data analytics from the sections below, or get in touch now.

Daniel is a fantastic analyst with a strong focus on conversion optimisation and user behaviour. We have worked together on a variety of projects including technical integrations, data science and delivering conversion and usability insights to our clients.

His work has been incredibly valuable to us as a business. He has delivered insights which have helped to generate significant increases in the conversion rates for our clients as well as carrying out data science projects which have helped the companies we work with to better measure their results and impact.

Dave Gowans

Digital & web analytics

Robust, comprehensive digital and web analytics is now business-critical for any organisation with an online presence. Whether you want to evaluate your marketing and advertising efforts, see how people are using your website, or improve the layout or design of ...

Report automation, data visualisation & dashboards

Getting a hold of your data and doing some analysis is only one part of the equation. In data analytics - like most fields - communication is key. Presentation of data that is impactful, easy-to-digest, and conveys key analytical insights ...

Data analysis, data science, modelling & statistics

Your data is now so diverse and vast, coming from so many sources, that strong fundamental data analysis and statistical interpretations are crucial. I provide a range of data analytics expertise and support on data science projects, from working with ...

Conversion rate & experience optimisation

In any organisation, we are constantly striving to optimise and improve our efforts. Data and digital platforms make this easier than ever. The wealth of information at our disposal allows us to focus on the improvements with the biggest impact ...

Qualitative research for good

I am driven to work on projects with positive social impact. My career and analysis skills extend beyond digital and technology into qualitative analysis and social research. I have an MSc in International Development, acheiving a distinction for my immersive ...

Training & consultancy

Live training session in Google Analytics with a client. I offer remote training and consultancy for data analytics, through video calls and screen-sharing. I believe in making data analytics a core, accessible skill for most marketing and communications professionals, as ...