Client feedback

Daniel has been a massive asset for Newcastle University, he has helped the paid media team streamline reporting and analyse data for future growth. Daniel’s in-depth knowledge of data and analysis has been fundamental in interpreting our data and making further investments within our digital channels.
Daniel is honest, hardworking and is a great person to work with and learn from. We look forward to continue to use Daniel for support at Newcastle University.

We would not hesitate to work with Daniel again and he will be the first on our list the next time we need a data analyst for a project. He is adaptable and passionate about sustainable development and using data analysis to bring that about.
ASC (Assist Social Capital) is a Community Interest Company that works to evidence impact and improve outcomes in communities that lead to increased wellbeing, resilience and sustainability.
It was a huge advantage to work with someone with Daniel’s skills, but it was even more important to us that he was willing to buy into our approach and to support us on that and this meant as he was able to fit into our culture with ease.

After launching our new website at Scottish Book Trust in 2019, we wanted to enhance our web analytics capabilities. Daniel very quickly got up to speed with our organisation and what we were trying to achieve. He developed a detailed analytics audit which we worked through with him to improve our setup and use of Google Analytics and Google Tag Manager. Alongside this Daniel was integral to helping us improve our approach to our mobile app analytics.
We found Daniel easy to work with, approachable and very quick to deliver results.

Working with Daniel has been absolutely brilliant – he is structured, knowledgeable and has exceptional attention to detail. He’s also a lovely bloke which always helps!
Daniel helped us to understand how students are using our new university virtual experience platform, Vepple, and in turn, prove to our clients that the platform is delivering an acceptable ROI through an easy-to-use Looker Studio report. The team have really enjoyed working with Daniel and look forward to building on our working relationship as our platform grows.

Daniel has been a joy to work with.
He has taken a relatively vague brief and worked with our staff to create highly useable KPI dashboards that have enabled us to view performance in real time, become more analytical and make smarter tasking decisions.
This in turn has raised our productivity saving time/money on an ongoing basis.

Daniel is a fantastic analyst with a strong focus on conversion optimisation and user behaviour. We have worked together on a variety of projects including technical integrations, data science and delivering conversion and usability insights to our clients.
He is always friendly and professional and gets up to speed very quickly on new projects – identifying the important aspects for the business, then applying his excellent analytical skills to uncover user issues and opportunities. Whether in person, on a video call or by email, he asks the right questions, focuses on the right areas and communicates his findings and any recommendations or issues clearly and concisely.
Daniel provides detailed reports and analysis, but also highlights the key findings, features and areas for future work. Not only does he deliver work quickly and efficiently, but he makes excellent recommendations for additional analysis, tracking or reporting which are closely matched to the client’s needs.
His work has been incredibly valuable to us as a business. He has delivered insights which have helped to generate significant increases in the conversion rates for our clients as well as carrying out data science projects which have helped the companies we work with to better measure their results and impact. Daniel has built internal tools for the business which both allow us more detailed insight into our data and save many hours per week of repetitive analysis.
Daniel is a great person to work with who has delivered significant value to our business and I strongly recommend him.

Daniel has been a huge help to us at Link. Having recently launched a new website, we worked with Daniel to audit our digital analytics needs and capabilities.
Daniel was extremely flexible and responsive to our situation. He worked with us to deliver a package of work that was bespoke to our needs, in line with our budgets, and would give us maximum impact for our current situation. He kindly accommodated our tight timelines and always turned work around quickly and efficiently.
As a charity, we really appreciated his expert subject knowledge in our field as well as his clear expertise in analytics and we wouldn’t hesitate to work with him again in the future.

Daniel has been invaluable in helping us to translate often complex and confusing data into meaningful insights and opportunities, in order to continually improve our websites and apps.

In our transition to a new website, Daniel’s experience and insight in Google Analytics has helped us anticipate issues, resolve unexpected roadblocks and quickly understand technical challenges.
Daniel’s expert knowledge also meant he was able to deliver a flexible solution – ready for our transition to Google Analytics 4.

Daniel is one of those rare, genuine experts in his field.
His experience shines through in all the projects we’ve worked on and his approach, both flexible and professional, results in a consistent delivery and excellent outcomes.
Basically if you’ve big, mission critical questions to answer via digital analytics it’s worth doing it properly, and Dan’s your man.

I was a colleague of Daniel’s at the charity WaterAid and since then have been a client of his at Stroke Association. Daniel understands well the needs of large charities and is highly motivated to provide data analysis solutions that will positively benefit the charity and the people we work with. Daniel’s skills in digital analytics range from analytics configuration and tagging implementation, to automated reporting, data visualisation, and deep data analysis. He also keeps an eye on the overall aims and strategy of the organisation.
Our project at Stroke Association involved a detailed web analytics audit, producing highly useful insights and recommendations on how to improve our setup and use of Google Analytics. As a trusted expert in digital analytics, Daniel was able to get up to speed with Stroke Association’s needs, deliver an audit, and walk through his findings with the team, all within a short timeframe.
This has given us a strong platform to improve our insight from Google Analytics and I would highly recommend Daniel’s specialist data analytics services to other charities and large organisations.

With Daniel having experience working in the charity sector, non-profits and NGO’s – and with us being in the recycling industry – we felt Daniel would be well equipped to understand our online ecommerce business core values and its development needs.
It’s clear that Daniel has a wealth of experience and insight that is an essential asset to any committed website owner. It’s surprising that many webmasters seem to ignore the requirements for data analytics and CRO prior to website design and SEO campaigns.
In retrospect, we would have benefited greatly through working with Daniel some years ago, with data informing decisions rather than guesswork.
We’re really pleased to have discovered Daniel and we look forward to continuing working with him.

At Tommy’s, we’ve seen true optimisation through test and learn. Opt-in rates have increased, more donation journeys have been started, with improvements to conversion rates and average gift value.
Daniel is a thoroughly reliable, conscientious and nice person to work with, who helps deliver great results.

It’s been an absolute pleasure to work with Daniel. We needed a better way to access our face-to-face fundraising data from the Evergiving platform. The data reporting Daniel produced for us was of excellent quality and exactly what we were looking for, and has had a very positive impact on streamlining our processes.
The training he delivered was also excellent – he is very thorough and patient and we hope to work together again soon.