Clients are everything as a freelancer. I pride myself on building good relationships and providing great value to my clients, while de-mystifying data analytics and helping organisations to reach valuable insights from their data.
A selection of clients I’ve worked with:
I’ve delivered substantial value through analytics freelance work ranging from Google Analytics setup and data tracking strategy through to website content analysis, data visualisation, conversion rate optimisation, training, and SEO.
But my clients can say it better than I can!
I’ve worked with Daniel for a few years and find him a reliable, knowledgeable, and prompt freelancer who has really helped us to develop and… improve our web presence. Recently, we began an SEO project with the aim of raising the profile of our business and reaching a new customer base. Daniel provided a comprehensive, detailed set of recommendations around page content and technical configuration. His analysis is always firmly grounded in data and insight: in this case, data from both Google Search Console and Google Analytics informed our SEO efforts. In the space of a couple of months, our daily Google impressions have more than doubled due to a few strategic site updates. Daniel is adept at blending his knowledge and experience with best practices and customer data in order to optimise our website. He clearly communicates his thinking and proposed solutions and makes himself available to talk through everything. As a web expert and digital data analyst, I’d highly recommend working with Daniel Robertson. Read more “2. Judy Colaneri – Full”
After launching our new website at Scottish Book Trust in 2019, we wanted to enhance our web analytics capabilities. Daniel very quickly got up to… speed with our organisation and what we were trying to achieve. He developed a detailed analytics audit which we worked through with him to improve our setup and use of Google Analytics and Google Tag Manager. Alongside this Daniel was integral to helping us improve our approach to our mobile app analytics. We found Daniel easy to work with, approachable and very quick to deliver results. Read more “7. Samantha MacKinnon – Full”
Daniel is one of those rare, genuine experts in his field. His experience shines through in all the projects we’ve worked on and his approach,… both flexible and professional, results in a consistent delivery and excellent outcomes. Basically if you’ve big, mission critical questions to answer via digital analytics it’s worth doing it properly, and Dan’s your man. Read more “4. Tim De La Salle – Full”
I was a colleague of Daniel’s at the charity WaterAid and since then have been a client of his at Stroke Association. Daniel understands well… the needs of large charities and is highly motivated to provide data analysis solutions that will positively benefit the charity and the people we work with. Daniel’s skills in digital analytics range from analytics configuration and tagging implementation, to automated reporting, data visualisation, and deep data analysis. He also keeps an eye on the overall aims and strategy of the organisation. Our project at Stroke Association involved a detailed web analytics audit, producing highly useful insights and recommendations on how to improve our setup and use of Google Analytics. As a trusted expert in digital analytics, Daniel was able to get up to speed with Stroke Association’s needs, deliver an audit, and walk through his findings with the team, all within a short timeframe. This has given us a strong platform to improve our insight from Google Analytics and I would highly recommend Daniel’s specialist data analytics services to other charities and large organisations. Read more “1. Kate Harvey – Full”
Daniel is a fantastic analyst with a strong focus on conversion optimisation and user behaviour. We have worked together on a variety of projects including… technical integrations, data science and delivering conversion and usability insights to our clients. He is always friendly and professional and gets up to speed very quickly on new projects – identifying the important aspects for the business, then applying his excellent analytical skills to uncover user issues and opportunities. Whether in person, on a video call or by email, he asks the right questions, focuses on the right areas and communicates his findings and any recommendations or issues clearly and concisely. Daniel provides detailed reports and analysis, but also highlights the key findings, features and areas for future work. Not only does he deliver work quickly and efficiently, but he makes excellent recommendations for additional analysis, tracking or reporting which are closely matched to the client’s needs. His work has been incredibly valuable to us as a business. He has delivered insights which have helped to generate significant increases in the conversion rates for our clients as well as carrying out data science projects which have helped the companies we work with to better measure their results and impact. Daniel has built internal tools for the business which both allow us more detailed insight into our data and save many hours per week of repetitive analysis. Daniel is a great person to work with who has delivered significant value to our business and I strongly recommend him. Read more “3. Dave Gowans – Full”
We found Daniel through a Google search for CRO experts. After talking with most of the CRO’s found through search we decided that Daniel was… the best choice and match for the Blue17 website. With Daniel having experience working in the charity sector, non-profits and NGO’s – and with us being in the recycling industry – we felt Daniel would be well equipped to understand our online ecommerce business core values and it’s development needs. With little experience with analytics data, we were looking for a CRO with good experience and solid performance results to help drive our e-commerce forward. Daniel is able to communicate clearly and explain in detail at all stages of the digital web analytics project and as a result the concepts became easier to understand as the project developed. From data analysis from Google Analytics, to funnel visualizations, implementations, tagging and tag management and best practice CRO website improvements, Daniel was able to construct a detailed CRO roadmap for our project. In addition, Daniel is able to communicate very efficiently and clearly with the site developers to facilitate the whole process of smooth interaction between multidisciplinary skillsets in the implementation of the CRO roadmap. This in itself is a valuable asset with time being saved and priorities established and implemented. Daniel has also set up comprehensive A/B and multivariate testing across the site and in Google Optimize, with these guiding the process of development and implementation on the site. It’s clear that Daniel has a wealth of experience and insight that is an essential asset to any committed website owner. It’s surprising that many webmasters seem to ignore the requirements for data analytics and CRO prior to website design and SEO campaigns. In retrospect, we would have benefited greatly through working with Daniel some years ago, with data informing decisions rather than guesswork. Without good and accurate data and insight to make improvements, making any changes on a website are just random and improperly informed. Because of Daniel’s knowledge and ongoing implementations, we now have a sound roadmap to guide the direction of the Blue17 website. We’re really pleased to have discovered Daniel and we look forward to continuing working with him. Read more “9. John Scott – Full”
Daniel has been a massive asset for Newcastle University, he has helped the paid media team streamline reporting and analyse data for future growth. Daniel’s… in-depth knowledge of data and analysis has been fundamental in interpreting our data and making further investments within our digital channels. Daniel is honest, hardworking and is a great person to work with and learn from. We look forward to continue to use Daniel for support at Newcastle University. Read more “5. Nadyah Alansi – Full”
ASC (Assist Social Capital) is a Community Interest Company that works to evidence impact and improve outcomes in communities that lead to increased wellbeing, resilience… and sustainability. We have worked with a wide range of organisations such as Community Housing Associations, Development Trusts, social enterprises and large charities. In recent years, we have begun focusing on U>P, the impact evaluation and management software platform we developed to support third sector organisations to be able to prove the soft outcomes of their work cost effectively. A project we worked on recently was to help design a web platform for the circular economy. ASC’s role was to ensure that the end result would measure social benefit as well as environmental benefit. The project called for some additional support from a data analyst. We reached out for someone with an interest in sustainability and community benefit on LinkedIn, which is where we connected with Daniel Robertson. Daniel was good enough to take the time to learn about the work we were doing beyond the specific project we wanted him to work on and used that understanding of our wider work to great effect within the time limited project he became involved in. It was a huge advantage to work with someone with his skills, but it was even more important to us that he was willing to buy into our approach and to support us on that and this meant as he was able to fit into our culture with ease. The work he produced was exactly what was needed and while the project only lasted with a couple of months, Daniel became part of the team. We would not hesitate to work with Daniel again and he will be the first on our list the next time we need a data analyst for a project. We are very happy to recommend Daniel to anyone looking to add to their digital skill sets. He is is adaptable and passionate about sustainable development and using data analysis to bring that about. Read more “6. Colin Campbell – Full”
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