Client feedback

Clients are everything as a freelancer. I pride myself on building good relationships and providing great value to my clients, while de-mystifying data analytics and helping organisations to access valuable insights from their data.

I only work with organisations that actively make the world a better place; this puts client success at the heart of everything I do.

A selection of clients I’ve worked with as a freelancer:

I’ve delivered substantial value through freelance work ranging from analytics setup and strategy through to deep-dive website performance analysis, data visualisation, conversion rate optimisation, and training.

But my clients can say it better than I can!

(I also have over 20 LinkedIn recommendations from various projects and roles.)

Daniel is a fantastic analyst with a strong focus on conversion optimisation and user behaviour. We have worked together on a variety of projects including

Dave Gowans
Daniel has been invaluable in helping us to translate often complex and confusing data into meaningful insights and opportunities, in order to continually improve our

Catherine Filmer
With Daniel having experience working in the charity sector, non-profits and NGO’s – and with us being in the recycling industry – we felt Daniel

John Scott
We would not hesitate to work with Daniel again and he will be the first on our list the next time we need a data

Colin Campbell
At Tommy’s, we’ve seen true optimisation through test and learn. Opt-in rates have increased, more donation journeys have been started, with improvements to conversion rates

Matt Jerwood
I was a colleague of Daniel’s at the charity WaterAid and since then have been a client of his at Stroke Association. Daniel understands well

Kate Harvey
Daniel has been a joy to work with. He has taken a relatively vague brief and worked with our staff to create highly useable KPI

Kevin Mathieson
Working with Daniel has been absolutely brilliant – he is structured, knowledgeable and has exceptional attention to detail. He’s also a lovely bloke which always

Jonny Harper
Daniel is one of those rare, genuine experts in his field. His experience shines through in all the projects we’ve worked on and his approach,

Tim De La Salle
In our transition to a new website, Daniel’s experience and insight in Google Analytics has helped us anticipate issues, resolve unexpected roadblocks and quickly understand

Danny Plunkett
Daniel has been a massive asset for Newcastle University, he has helped the paid media team streamline reporting and analyse data for future growth. Daniel’s

Nadyah Alansi
After launching our new website at Scottish Book Trust in 2019, we wanted to enhance our web analytics capabilities. Daniel very quickly got up to

Samantha MacKinnon
It’s been an absolute pleasure to work with Daniel. We needed a better way to access our face-to-face fundraising data from the Evergiving platform. The

Rebecca Keely
Daniel has been a huge help to us at Link. Having recently launched a new website, we worked with Daniel to audit our digital analytics

Lyndsey Alexander

Get in touch with me about data analytics for social good!

You can also contact me by email or through LinkedIn