Ecommerce case study: Blue17, vintage fashion retailer

I’m please to announce that, in partnership with my client Blue17, we’ve put together a new case study on web analytics and conversion rate optimisation.

Blue17 provide quality upcycled vintage fashion. Our work together encapsulates many aspects of digital analytics for ecommerce, including tagging, conversion analysis, CRO, and website development.

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Which CRO tool should I use?

I’ve been working on a few analytics tool comparison projects lately, utilising my experience across web analytics, CRO (conversion rate optimisation), and data visualisation/BI.

I thought I’d kick off a series of posts with one of the most direct and action-oriented uses of analytics: CRO.

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