I’ve been rather busy working away on many projects over the last 18 months. Here’s one of them: a global website relaunch with the development organisation Plan International.
In October 2020, Google started to roll out Google Analytics 4 (GA4), billed as “the future of analytics”. Here, we outline in basic terms some of the differences from Universal Analytics (UA) and next steps you should take to maintian the integrity of your insight.
Ever more flexible and powerful, the data visualisation landscape is also increasingly complex. If you are lost with data visualisation/BI tools, I can help you to get started.
In this analytics blog I shed some light on the features and capabilities of two lead data viz players: Google Data Studio and Microsoft Power BI.
I’m please to announce that, in partnership with my client Blue17, we’ve put together a new case study on web analytics and conversion rate optimisation.
Blue17 provide quality upcycled vintage fashion. Our work together encapsulates many aspects of digital analytics for ecommerce, including tagging, conversion analysis, CRO, and website development.