I’ve been rather busy working away on many projects over the last 18 months. Here’s one of them: a global website relaunch with the development organisation Plan International.
The current crisis is tough on everyone. I recognise that even in the good times, charities, non-profits, and NGOs can struggle to fund, deliver, and justify their essential work.
We’ve all suffered losses in business, funding, and activity (not to mention the terrible human toll of Covid-19), so I’ve decided to offer some pro bono consultancy to any charities large or small who would like to explore the potential of data analytics.
“It lives, Igor!” Or so I wanted to shout out across the cafe as I was sitting working on my laptop. Probably best that I didn’t.
After months of architecture documents and repeating the phrase “from an analytics point of view…” as part of a website rebuild, it was time to put my process to the test.
Rome wasn’t built in a day. That’s as true if you are talking about an historic city, a megalithic software project, or a web analytics implementation.
Brand. The word oddly conjures up a cold feeling; sending shivers down the spines of communications professionals in many organisations. That is, if it doesn’t remind you of a mediocre comedian-cum-revolutionary.
“Brand police”. Being “on brand”. These phrases that we all use stifle creativity and remove freedom, sucking the life out of something which should be vibrant, exhilirating, or even comforting.