Lost with data visualisation tools? Comparing Data Studio & Power BI

Ever more flexible and powerful, the data visualisation landscape is also increasingly complex. If you are lost with data visualisation/BI tools, I can help you to get started.

In this analytics blog I shed some light on the features and capabilities of two lead data viz players: Google Data Studio and Microsoft Power BI.

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Ecommerce case study: Blue17, upcycled fashion retailer

I’m please to announce that, in partnership with my client Blue17, we’ve put together a new case study on web analytics and conversion rate optimisation.

Blue17 provide quality upcycled vintage fashion. Our work together encapsulates many aspects of digital analytics for ecommerce, including tagging, conversion analysis, CRO, and website development.

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Which CRO tool should I use?

I’ve been working on a few analytics tool comparison projects lately, utilising my experience across web analytics, CRO (conversion rate optimisation), and data visualisation/BI.

I thought I’d kick off a series of posts with one of the most direct and action-oriented uses of analytics: CRO.

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New charity case study: Scottish Book Trust

Charities are undergoing digital and data transformations with increasing pace.

My new case study, courtesy of Scottish Book Trust, explores some of the data analytics work we did following the launch of their new website. We worked with Google Analytics, Google Tag Manager, Firebase, BigQuery, and Google Data Studio to structure and improve their insight.

Our work together encapsulates web and mobile app analytics, as well as looking at the wider measurement and optimisation strategy for Scottish Book Trust as an organisation.

Find the analytics case study here!

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A simple guide to ecommerce tracking in Google Analytics

Demand for ecommerce reports in Google Analytics seems to be on the rise. Having recently consulted on a full Google Analytics Enhanced Ecommerce implementation, I thought I would share some straightforward, limited-jargon insights into how to best set up Google Analytics ecommerce tracking.

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