Digital & web analytics

A snapshot of a web analytics data report from Google Analytics

Robust digital analytics is now business-critical for any organisation with an online presence. Whether you want to evaluate your marketing and advertising efforts, see how people are using your website, or improve the layout or design of your online materials, digital data analysis is a must.

I am a web analytics expert with years of experience working with tools such as Google Analytics and Adobe Analytics to derive a deep understanding of online users. I have done this for numerous commercial organisations, large and small, in sectors from retail and publishing to insurance and sports, as well as spending four years in the charity sector as a digital analytics specialist.

I can provide insights about who your users are, what they are interested in, how they behave on your website or app, what content they are engaging with, through which marketing channels they reach your website, how they behave on different devices, and much, much more.

Digital data can be almost limitless. However, I believe in simplicity and focus, and my digital and web analysis can be tailored to your specific business questions or organisational needs. My iterative approach can some initial questions and, through data reviews, audits, and analysis, raise more questions or improvements to your data analytics strategy. Working together and through data-driven iterations, we can reach the insight that you need to understand, improve, and optimise all aspects of your digital and web presence.

You can find me on LinkedIn, or email me at [email protected]

I look forward to hearing about your exciting digital and web analytics projects!

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