Analytics blog

New charity case study: Tommy’s
Charity Data analysis Data analytics Google Web analytics Work

New charity case study: Tommy’s

Check out my new analytics case study, with highlights from almost three years working with the charity Tommy's.
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Visualising GA4 data with Looker Studio & BigQuery
Analysis services Data analysis Data analytics Google Web analytics Work

Visualising GA4 data with Looker Studio & BigQuery

With much fanfare, Google have launched Google Analytics 4 (GA4) and rebranded Looker Studio. They've also seen fit to destroy the most simple, established way to create custom reporting dashboards with these tools. Cue facepalms...
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Higher education case study: Vepple
Architecture Data Data analysis Education Google Web analytics Work

Higher education case study: Vepple

New case study on a comprehensive, long-term analytics project with Vepple - a rich content platform for higher education student recruitment. (more…) "Higher education case study: Vepple"
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International development case study: Plan International
Architecture Data Data analysis Google International development Web analytics Work

International development case study: Plan International

I've been rather busy working away on many projects over the last 18 months. Here's one of them: a global website relaunch with the development organisation Plan International. (more…) "International development case study: Plan International"
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Google Analytics 4: What’s new?
Analysis services Google Web analytics Work

Google Analytics 4: What’s new?

In October 2020, Google started to roll out Google Analytics 4 (GA4), billed as "the future of analytics". Here, we outline in basic terms some of the differences from Universal Analytics (UA) and next steps...
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Data visualisation: Google Data Studio & Microsoft Power BI
Data Data analysis Google Software projects Web analytics Work

Lost with data visualisation tools? Comparing Data Studio & Power BI

Ever more flexible and powerful, the data visualisation landscape is also increasingly complex. If you are lost with data visualisation/BI tools, I can help you to get started. In this analytics blog I shed some...
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Ecommerce case study: Blue17, vintage fashion retailer
Data Data analysis Google Software projects Web analytics Work

Ecommerce case study: Blue17, upcycled fashion retailer

I'm please to announce that, in partnership with my client Blue17, we've put together a new case study on web analytics and conversion rate optimisation. Blue17 provide quality upcycled vintage fashion. Our work together encapsulates...
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Which CRO tool should I use?
Data Data analysis Google Software projects Web analytics Work

Which CRO tool should I use?

I've been working on a few analytics tool comparison projects lately, utilising my experience across web analytics, CRO (conversion rate optimisation), and data visualisation/BI. I thought I'd kick off a series of posts with one...
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