Analytics blog

Check out my new data analytics case study, covering my work with Over the Wall. I reviewed their analytics capabilities across the organisation and start rolling out automated insight using Power BI.

As the dark winter of 2023 draws in and I come to the end of 6+ years as a freelance data analyst focused on social impact, now is as good a time as any for...

Check out my new analytics case study, with highlights from almost three years working with the charity Tommy's.

With much fanfare, Google have launched Google Analytics 4 (GA4) and rebranded Looker Studio. They've also seen fit to destroy the most simple, established way to create custom reporting dashboards with these tools. Cue facepalms...

New case study on a comprehensive, long-term analytics project with Vepple - a rich content platform for higher education student recruitment. (more…) "Higher education case study: Vepple"

I've been rather busy working away on many projects over the last 18 months. Here's one of them: a global website relaunch with the development organisation Plan International. (more…) "International development case study: Plan International"

In October 2020, Google started to roll out Google Analytics 4 (GA4), billed as "the future of analytics". Here, we outline in basic terms some of the differences from Universal Analytics (UA) and next steps...

Ever more flexible and powerful, the data visualisation landscape is also increasingly complex. If you are lost with data visualisation/BI tools, I can help you to get started. In this analytics blog I shed some...