New charity case study: Tommy’s
Check out my new analytics case study, with highlights from almost three years working with the charity Tommy's.Read More
Visualising GA4 data with Looker Studio & BigQuery
With much fanfare, Google have launched Google Analytics 4 (GA4) and rebranded Looker Studio. They've also seen fit to destroy the most simple, established way to create custom reporting dashboards with these tools. Cue facepalms...Read More
Higher education case study: Vepple
New case study on a comprehensive, long-term analytics project with Vepple - a rich content platform for higher education student recruitment. (more…) "Higher education case study: Vepple"Read More
International development case study: Plan International
I've been rather busy working away on many projects over the last 18 months. Here's one of them: a global website relaunch with the development organisation Plan International. (more…) "International development case study: Plan International"Read More
Google Analytics 4: What’s new?
In October 2020, Google started to roll out Google Analytics 4 (GA4), billed as "the future of analytics". Here, we outline in basic terms some of the differences from Universal Analytics (UA) and next steps...Read More
Lost with data visualisation tools? Comparing Data Studio & Power BI
Ever more flexible and powerful, the data visualisation landscape is also increasingly complex. If you are lost with data visualisation/BI tools, I can help you to get started. In this analytics blog I shed some...Read More
Ecommerce case study: Blue17, upcycled fashion retailer
I'm please to announce that, in partnership with my client Blue17, we've put together a new case study on web analytics and conversion rate optimisation. Blue17 provide quality upcycled vintage fashion. Our work together encapsulates...Read More
Which CRO tool should I use?
I've been working on a few analytics tool comparison projects lately, utilising my experience across web analytics, CRO (conversion rate optimisation), and data visualisation/BI. I thought I'd kick off a series of posts with one...Read More