Charities are undergoing digital and data transformations with increasing pace.
My new case study, courtesy of Scottish Book Trust, explores some of the data analytics work we did following the launch of their new website. We worked with Google Analytics, Google Tag Manager, Firebase, BigQuery, and Google Data Studio to structure and improve their insight.
Our work together encapsulates web and mobile app analytics, as well as looking at the wider measurement and optimisation strategy for Scottish Book Trust as an organisation.