New charity case study: Tommy’s

Check out my new analytics case study, with highlights from almost three years working with the charity Tommy’s.

Visualising GA4 data with Looker Studio & BigQuery

With much fanfare, Google have launched Google Analytics 4 (GA4) and rebranded Looker Studio. They’ve also seen fit to destroy the most simple, established way to create custom reporting dashboards with these tools.

Cue facepalms for analysts and marketers alike. Let’s try to get our data working positively again.

Higher education case study: Vepple

New case study on a comprehensive, long-term analytics project with Vepple – a rich content platform for higher education student recruitment.

International development case study: Plan International

I’ve been rather busy working away on many projects over the last 18 months. Here’s one of them: a global website relaunch with the development organisation Plan International.

Lost with data visualisation tools? Comparing Data Studio & Power BI

Ever more flexible and powerful, the data visualisation landscape is also increasingly complex. If you are lost with data visualisation/BI tools, I can help you to get started.

In this analytics blog I shed some light on the features and capabilities of two lead data viz players: Google Data Studio and Microsoft Power BI.