Check out my new analytics case study, with highlights from almost three years working with the charity Tommy’s.
With much fanfare, Google have launched Google Analytics 4 (GA4) and rebranded Looker Studio. They’ve also seen fit to destroy the most simple, established way to create custom reporting dashboards with these tools.
Cue facepalms for analysts and marketers alike. Let’s try to get our data working positively again.
New case study on a comprehensive, long-term analytics project with Vepple – a rich content platform for higher education student recruitment.
I’ve been rather busy working away on many projects over the last 18 months. Here’s one of them: a global website relaunch with the development organisation Plan International.
In October 2020, Google started to roll out Google Analytics 4 (GA4), billed as “the future of analytics”. Here, we outline in basic terms some of the differences from Universal Analytics (UA) and next steps you should take to maintian the integrity of your insight.