Analytics blog

Ecommerce case study: Blue17, vintage fashion retailer
Data Data analysis Google Software projects Web analytics Work

Ecommerce case study: Blue17, upcycled fashion retailer

I'm please to announce that, in partnership with my client Blue17, we've put together a new case study on web analytics and conversion rate optimisation. Blue17 provide quality upcycled vintage fashion. Our work together encapsulates...
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Which CRO tool should I use?
Data Data analysis Google Software projects Web analytics Work

Which CRO tool should I use?

I've been working on a few analytics tool comparison projects lately, utilising my experience across web analytics, CRO (conversion rate optimisation), and data visualisation/BI. I thought I'd kick off a series of posts with one...
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Covid-19 crisis: Free consultation for charities
Analysis services Charity Data Data analysis Google International development Web analytics Work

Covid-19 crisis: Free consultation for charities

The current crisis is tough on everyone. I recognise that even in the good times, charities, non-profits, and NGOs can struggle to fund, deliver, and justify their essential work. We've all suffered losses in business,...
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COVID-19 (novel coronavirus) data visualisation
Analysis services Data Data analysis Google Uncategorized

COVID-19 (novel coronavirus) data visualisation

Following my recent posts on data visualisation and Google Data Studio, I thought I'd share another demo of the potential to visualise data beyond marketing analytics. Once again, using the fantastic data.world open source platform,...
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New charity case study: Scottish Book trust
Analysis services Data Data analysis Google Software projects Web analytics Work

New charity case study: Scottish Book Trust

Charities are undergoing digital and data transformations with increasing pace. My new case study, courtesy of Scottish Book Trust, explores some of the data analytics work we did following the launch of their new website....
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Visualising open source data with Google Data Studio & data.world
Analysis services Data Data analysis Google International development Web analytics Work

Visualising open source data with Google Data Studio & data.world

Google Data Studio is becoming the go-to reporting tool for data analysts in many sectors. In this article I take a look beyond the typical marketing data connectors like Google Analytics and delve into open...
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Data visualisation with Google Data Studio
Analysis services Data analysis Web analytics

Data visualisation with Google Data Studio

Data visualisation is all the rage. Some day in the near future, we will be done with spending endless amounts of time producing static reports in Excel, PowerPoint, and Word, instead working with eye-candy dynamic...
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A simple guide to ecommerce tracking in Google Analytics
Analysis services Software projects Web analytics

A simple guide to ecommerce tracking in Google Analytics

Demand for ecommerce reports in Google Analytics seems to be on the rise. Having recently consulted on a full Google Analytics Enhanced Ecommerce implementation, I thought I would share some straightforward, limited-jargon insights into how...
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