New charity case study: Tommy’s

Check out my new analytics case study, with highlights from almost three years working with the charity Tommy’s.

Visualising GA4 data with Looker Studio & BigQuery

With much fanfare, Google have launched Google Analytics 4 (GA4) and rebranded Looker Studio. They’ve also seen fit to destroy the most simple, established way to create custom reporting dashboards with these tools.

Cue facepalms for analysts and marketers alike. Let’s try to get our data working positively again.