New analytics case study: Plan International

I’ve been rather busy working away on many projects over the last 18 months. Here’s one of them: a global website relaunch with the development organisation Plan International.

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Analytics rollout across multiple websites? Don’t cry, Google Tag Manager is here!

“It lives, Igor!” Or so I wanted to shout out across the cafe as I was sitting working on my laptop. Probably best that I didn’t.

After months of architecture documents and repeating the phrase “from an analytics point of view…” as part of a website rebuild, it was time to put my process to the test.

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