Analytics rollout across multiple websites? Don’t cry, Google Tag Manager is here!
"It lives, Igor!" Or so I wanted to shout out across the cafe as I was sitting working on my laptop. Probably best that I didn't. After months of architecture documents and repeating the phrase...
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New website, new insight: analytics for a website relaunch
Rome wasn't built in a day. That's as true if you are talking about an historic city, a megalithic software project, or a web analytics implementation. (more…) "New website, new insight: analytics for a website...
Read MoreSurvival Spanish: Five quick tips for rapid language learning
Welcome back to the Survival Spanish series! Having recently passed the one year mark learning the Spanish language, I'm going to mix up the format a little and offer some practical advice for learning. These...
Read MoreBasking in brand
Brand. The word oddly conjures up a cold feeling; sending shivers down the spines of communications professionals in many organisations. That is, if it doesn't remind you of a mediocre comedian-cum-revolutionary. "Brand police". Being "on...
Read MoreWhy my job should not exist
Over the last few years, I have specialised in what can loosely be called "website optimisation". Across the online industry, this might variously be known as "conversion rate optimisation" (CRO), "revenue optimisation", or more specifically...
Read More10 things I learned in my first month abroad
Well I finally did it. I left my office job, handed in the notice for my flat, and went off travelling in Spain. This trip is a lot of things, ambition and folly in equal...
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