Analytics rollout across multiple websites? Don’t cry, Google Tag Manager is here!

“It lives, Igor!” Or so I wanted to shout out across the cafe as I was sitting working on my laptop. Probably best that I didn’t.

After months of architecture documents and repeating the phrase “from an analytics point of view…” as part of a website rebuild, it was time to put my process to the test.

New website, new insight: analytics for a website relaunch

Rome wasn’t built in a day. That’s as true if you are talking about an historic city, a megalithic software project, or a web analytics implementation.