Daniel Robertson: Data analytics for social impact
“It lives, Igor!” Or so I wanted to shout out across the cafe as I was sitting working on my laptop. Probably best that I didn’t.
After months of architecture documents and repeating the phrase “from an analytics point of view…” as part of a website rebuild, it was time to put my process to the test.
Rome wasn’t built in a day. That’s as true if you are talking about an historic city, a megalithic software project, or a web analytics implementation.
Welcome back to the Survival Spanish series! Having recently passed the one year mark learning the Spanish language, I’m going to mix up the format a little and offer some practical advice for learning. These nuggets of advice apply to my own experience with Spanish, however I hope (and expect, to some extent) that they will help in any language-learning escapades.
Brand. The word oddly conjures up a cold feeling; sending shivers down the spines of communications professionals in many organisations. That is, if it doesn’t remind you of a mediocre comedian-cum-revolutionary.
“Brand police”. Being “on brand”. These phrases that we all use stifle creativity and remove freedom, sucking the life out of something which should be vibrant, exhilirating, or even comforting.
Over the last few years, I have specialised in what can loosely be called “website optimisation”. Across the online industry, this might variously be known as “conversion rate optimisation” (CRO), “revenue optimisation”, or more specifically “multivariate testing” or even “web analytics”.