Testimonials for digital analytics

Constantly motivated to provide great service and deliver valuable projects for clients, Daniel Robertson has delivered real value through digital analytics freelance work ranging from Google Analytics setup and data tracking strategy through to website content analysis for SEO (search engine optimisation).

I was a colleague of Daniel’s at the charity WaterAid and since then have been a client of his at Stroke Association. Daniel understands well the needs of large charities and is highly motivated to provide data analysis solutions that will positively benefit the charity and the people we work with. Daniel’s skills in digital analytics range from analytics configuration and tagging implementation, to automated reporting, data visualisation, and deep data analysis. He also keeps an eye on the overall aims and strategy of the organisation.

Our project at Stroke Association involved a detailed web analytics audit, producing highly useful insights and recommendations on how to improve our setup and use of Google Analytics. As a trusted expert in digital analytics, Daniel was able to get up to speed with Stroke Association’s needs, deliver an audit, and walk through his findings with the team, all within a short timeframe.

This has given us a strong platform to improve our insight from Google Analytics and I would highly recommend Daniel’s specialist data analytics services to other charities and large organisations.

I’ve worked with Daniel for a few years and find him a reliable, knowledgeable, and prompt freelancer who has really helped us to develop and improve our web presence.

Recently, we began an SEO project with the aim of raising the profile of our business and reaching a new customer base. Daniel provided a comprehensive, detailed set of recommendations around page content and technical configuration. His analysis is always firmly grounded in data and insight: in this case, data from both Google Search Console and Google Analytics informed our SEO efforts. In the space of a couple of months, our daily Google impressions have more than doubled due to a few strategic site updates. Daniel is adept at blending his knowledge and experience with best practices and customer data in order to optimise our website. He clearly communicates his thinking and proposed solutions and makes himself available to talk through everything.

As a web expert and digital data analyst, I’d highly recommend working with Daniel Robertson.

Daniel is a fantastic analyst with a strong focus on conversion optimisation and user behaviour. We have worked together on a variety of projects including technical integrations, data science and delivering conversion and usability insights to our clients.

He is always friendly and professional and gets up to speed very quickly on new projects – identifying the important aspects for the business, then applying his excellent analytical skills to uncover user issues and opportunities. Whether in person, on a video call or by email, he asks the right questions, focuses on the right areas and communicates his findings and any recommendations or issues clearly and concisely.

Daniel provides detailed reports and analysis, but also highlights the key findings, features and areas for future work. Not only does he deliver work quickly and efficiently, but he makes excellent recommendations for additional analysis, tracking or reporting which are closely matched to the client’s needs.

His work has been incredibly valuable to us as a business. He has delivered insights which have helped to generate significant increases in the conversion rates for our clients as well as carrying out data science projects which have helped the companies we work with to better measure their results and impact. Daniel has built internal tools for the business which both allow us more detailed insight into our data and save many hours per week of repetitive analysis.

Daniel is a great person to work with who has delivered significant value to our business and I strongly recommend him.

Get in touch with Daniel Robertson about digital data analysis now!

You can also contact me by email or through LinkedIn

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