Higher education case study: Vepple

New case study on a comprehensive, long-term analytics project with Vepple – a rich content platform for higher education student recruitment.

International development case study: Plan International

I’ve been rather busy working away on many projects over the last 18 months. Here’s one of them: a global website relaunch with the development organisation Plan International.

Covid-19 crisis: Free consultation for charities

The current crisis is tough on everyone. I recognise that even in the good times, charities, non-profits, and NGOs can struggle to fund, deliver, and justify their essential work.

We’ve all suffered losses in business, funding, and activity (not to mention the terrible human toll of Covid-19), so I’ve decided to offer some pro bono consultancy to any charities large or small who would like to explore the potential of data analytics.

Analytics rollout across multiple websites? Don’t cry, Google Tag Manager is here!

“It lives, Igor!” Or so I wanted to shout out across the cafe as I was sitting working on my laptop. Probably best that I didn’t.

After months of architecture documents and repeating the phrase “from an analytics point of view…” as part of a website rebuild, it was time to put my process to the test.

New website, new insight: analytics for a website relaunch

Rome wasn’t built in a day. That’s as true if you are talking about an historic city, a megalithic software project, or a web analytics implementation.