Analytics rollout across multiple websites? Don’t cry, Google Tag Manager is here!

“It lives, Igor!” Or so I wanted to shout out across the cafe as I was sitting working on my laptop. Probably best that I didn’t.

After months of architecture documents and repeating the phrase “from an analytics point of view…” as part of a website rebuild, it was time to put my process to the test. Continue reading “Analytics rollout across multiple websites? Don’t cry, Google Tag Manager is here!”

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Survival Spanish: Five quick tips for rapid language learning

Welcome back to the Survival Spanish series! Having recently passed the one year mark learning the Spanish language, I’m going to mix up the format a little and offer some practical advice for learning. These nuggets of advice apply to my own experience with Spanish, however I hope (and expect, to some extent) that they will help in any language-learning escapades.

Continue reading “Survival Spanish: Five quick tips for rapid language learning”

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Basking in brand

Brand. The word oddly conjures up a cold feeling; sending shivers down the spines of communications professionals in many organisations. That is, if it doesn’t remind you of a mediocre comedian-cum-revolutionary.

“Brand police”. Being “on brand”. These phrases that we all use stifle creativity and remove freedom, sucking the life out of something which should be vibrant, exhilirating, or even comforting. Continue reading “Basking in brand”

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Huesca, the five hundred and forty-five

Today I visited a town in Aragón called Huesca, nestled near the foothills of the Pyrenees in north-eastern Spain. Not the most trumpeted place on the map, but it comes as a fairly well-recommended day trip from Zaragoza (despite the forty-degree heat). Like pretty much everywhere I have visited, there are some real hidden gems, especially if you are willing to go the extra yard and trek around for a few hours. Continue reading “Huesca, the five hundred and forty-five”

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Latidos del mar

Conditioned to contradict, this freedom
Medium of existence which ends us
In a breath. Our greatest catharsis
No understanding, just doing – then not.
Know the creeping ebb of our lifeline
That which purifies is only oneself
What is purity but mastery lost?
When the gulls come seeking, we are but one.

Qué calor hace, incluso con fuegos
artificiales. Imposible!
Gritan, pero es toda la verdad.
El mar de calor
Esconde siempre nuestro dolor
Como una mascara hecho por
La maestra.
Cómo podemos llegar?
Sin destino, no lo sé.

– Daniel Robertson

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